On November 12, Facebook quietly launched Facebook Places, a long awaited local directory. This directory has been built on Local Business Facebook Pages and is ultimately based on reviews. That actually shows that local reviews are far more important for local SEO than we might have thought.
With the announcement of Google Pigeon Update, I’ve been witnessing many misunderstandings of what local search factors really are. First off, local search factors isn’t something that popped up last week out of the blue. The importance of local presence has been there not only in the US, but also worldwide.