I’m Martin. Let’s Go Global.
I help businesses expand globally by creating an International SEO Strategy. Squeeze the full potential out of your international or multilingual website.
How I Do It
Hreflang & Geo-Targeting
I look at all geo-targeting factors including Hreflang implementation for new or migrated websites, and suggest steps to improve geo-targeting.
International Website URL Structure & Domain Strategy
CcTLDs versus subdomains versus subfolders: What works best? Often it is about a well-balanced combination that will fit your goals and your budget.
Multilingual Keywords & Content Strategy
Not sure which language to use for your target audience? Which topics to choose or which keywords to use? Leave this to me!
Local Search Engines: Yandex, Baidu, Seznam
Afraid of local search engines‘ specifics and preferences? I can help you get your website indexed quickly and build the authority you need.
Web Localization Strategy
Make the most out of your multilingual website. Translation itself does not guarantee performance or sales. Localize smarter.
Multicultural Brand Consultancy
I identify the core values of your brand for you to appear consistent across the desired markets and avoid cultural faux-pas.
How is International SEO Different from Standard SEO?
International SEO combines three areas: standard SEO, linguistic & cultural studies and geo-targeting. Read more in this blog post: What is International SEO?When targeting multiple cultures at the same time, you need a culturally neutral strategy to start with. Then, use local channels and languages to make sure your message reaches your target audience. The result will be a steady growth of organic traffic across countries or languages and an increase in positive brand awareness globally.
I have studied and worked with different cultures for 10 years. I’m aware of what local users and search engines prefer. I know how they behave. I work closely with local digital marketing specialists in Germany, the United Kingdom, Brazil, China, Russia and 14 other countries to ensure the SEO strategies that I design resonate well in the target culture.
You’ll get a strategy that is
Multi-cultural – The strategy I create will resonate among different cultures and environments;
Profitable – I base my suggestions on goals you want to achieve;
Feasible – Anything I suggest, I am ultimately able to execute with the team of people I work with.
Strategies in Use
