I have decided to have a look into the existing Hreflang tools and find their pros and cons. Here is an overview of all the Hreflang generators or analyzers which I consider the best.
Hreflang Generators
Aleyda Solis’s Tool
A very popular tool by Aleyda Solis. You can quickly generate Hreflang header codes. I recommend this tool if speed is of the essence for you.
URL: https://www.aleydasolis.com/english/international-seo-tools/hreflang-tags-generator
Features:
| bulk URL submitting, e.g. by uploading a CSV file or XML sitemap | ✔ |
| select languages without having to enter the code (eliminates errors) | ✔ |
| select country without having to enter the code (eliminates errors) | ✔ |
| generate hreflang tags for headers | ✔ |
| generate XML sitemap | ✖ |
| hreflang testing/validation | ✖ |
Geotargetly
A tool by Geo Targetly. Very simple to use, though a little limited.
URL: https://geotargetly.com/hreflang-tag-generator-tool
Features:
| bulk URL submitting, e.g. by uploading a CSV file or XML sitemap | ✖ |
| select languages without having to enter the code (eliminates errors) | ✖ |
| select country without having to enter the code (eliminates errors) | ✖ |
| generate hreflang tags for headers | ✔ |
| generate XML sitemap | ✖ |
| hreflang testing/validation | ✖ |
Localizely
A nice tool by Localizely also includes a validation feature, alerting you for duplicate URL issues etc.
URL: https://localizely.com/hreflang-generator/
Features:
| bulk URL submitting, e.g. by uploading a CSV file or XML sitemap | ✖ |
| select languages without having to enter the code (eliminates errors) | ✔ |
| select country without having to enter the code (eliminates errors) | ✔ |
| generate hreflang tags for headers | ✔ |
| generate XML sitemap | ✔ |
| hreflang testing/validation | ✖ |
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Sistrix Hreflang tool is super easy to use. Unfortunately, it is not intended for larger websites with many language/country versions and it does not allow bulk upload. For individual URLs, one of my favourite tools.
URL: https://www.sistrix.com/hreflang-guide/hreflang-generator
Features:
| bulk URL submitting, e.g. by uploading a CSV file or XML sitemap | ✖ |
| select languages without having to enter the code (eliminates errors) | ✔ |
| select country without having to enter the code (eliminates errors) | ✔ |
| generate hreflang tags for headers | ✔ |
| generate XML sitemap | ✖ |
| hreflang testing/validation | ✖ |
Hreflang Builder
Hreflang Builder is a sophisticated Hreflang XML sitemap generator. You can map existing URLs and make use of their automation which is perfect for larger websites.
URL: https://www.hreflangbuilder.com/
Features:
| bulk URL submitting, e.g. by uploading a CSV file or XML sitemap | ✔ |
| select languages without having to enter the code (eliminates errors) | ✔ |
| select country without having to enter the code (eliminates errors) | ✔ |
| generate hreflang tags for headers | ✖ |
| generate XML sitemap | ✔ |
| hreflang testing/validation | ✔ |
Hreflang Validators & Testing Tools
Hreflang.org
Hreflang.org app is a testing tool. You can quickly analyze large quantities of URLs by submitting them manually or uploading a sitemap. Very quick and easy to use.
Features:
| bulk URL submitting, e.g. by uploading a CSV file or XML sitemap | ✔ |
| Hreflang XML sitemap submitting | ✖ |
| list of errors for individual URLs | ✔ |
| export errors list | ✔ |
@HermanTinkura Also, Merkle can test hreflang specified in sitemap; my tool can’t. But Merkle can’t bulk test list/sitemap of URLs, I can :)
— Hreflang (@hreflang) July 9, 2016
Merkle RKG
With Merkle RKG, you can use its built-in Hreflang sitemap validator or insert URLs individually. Moreover, you can switch between Google/Yandex, which can come in handy when targeting Russian speaking markets.
URL: https://www.technicalseo.info/seo-tools/hreflang
Features:
| bulk URL submitting, e.g. by uploading a CSV file or XML sitemap | ✖ |
| Hreflang XML sitemap submitting | ✔ |
| list of errors for individual URLs | ✔ |
| export errors list | ✔ |
Flang by Dejan Tools
A Hreflang validator recommended by Hreflang.org. This tool might not have as many features, but what I like about is tool is that the easier to use and faster it is. Perfect option for testing individual URLs after manually implementing Hreflang in the header.
URL: https://flang.dejanseo.com.au
Features:
| bulk URL submitting, e.g. by uploading a CSV file or XML sitemap | ✖ |
| Hreflang XML sitemap submitting | ✖ |
| list of errors for individual URLs | ✖ |
| export errors list | ✖ |
Which one is your favourite and why? Let me know in the comments!
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Experiencing challenges with Hreflang annotations or geo-targeting? Get a Google Spreadsheet where you can generate Hreflang code in an instant.
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Martin Kura
Martin Kura works with B2B SaaS teams to clarify growth priorities using search and market data. His background spans 16+ years in international SEO, multilingual content, and cross-cultural marketing.