Blog - Martin Kura

During the time I’ve been interested in flying small airplanes, I’ve learned about many similarities between flying and digital marketing. So I thought I should let you know about them, too.

The two countries together have reached 9.8 million Internet users. The land of Czechs and Slovaks hold a strategic geographical position in Europe. We are also talking about the highest concentration of tech talents per capita (which may relate to the highest beer consumption per capita in the Czech Republic). Moreover, the number of online shoppers has grown substantially. Definitely something to think about.

International SEO is not just about choosing ccTLDs versus subfolders. It’s a complex process requiring some serious thinking and above all, planning.

I have decided to have a look into the existing Hreflang tools and find their pros and cons. Here is an overview of all the Hreflang generators or analyzers which I consider the best.

Is a .COM domain really the best choice for international targeting? Can a local TLD rank as well abroad as at home? Can a domain rank well internationally even when we don’t use ccTLDs?

How does Baidu deal with international websites? Well, in reality, Baidu favors local websites in Mandarin Chinese and doesn’t bother with multilingual or multinational websites much. However, there are ways to tell Baidu where the intended audience for each version of your website is.

In order to tell Google and other search engines which language/country version is intended for which audience, you can use a Hreflang sitemap.

There has been a lot of confusion about whether and how to set a geographic target in Google Search Console. The important things are that:

I have put together a list of codes (values) which you can use for creating Hreflang header attributes for your multi-lingual or multi-regional website.