Blog - Martin Kůra

With the launch of Google Analytics 4, goals are no longer tracked in the same way as they were in Universal Analytics.

Google Analytics (otherwise referred to as GA) has made a major change with its newest version, moving away from the older models and into what is now known as Google Analytics 4. This means that all new properties created will be in this newer platform instead of going back to Universal Analytics.

Google has turned off a tool called Universal Analytics, and this means that if you haven’t switched to a new tool called Google Analytics 4 (GA4), all the data you have collected using Universal Analytics will be gone and can’t be recovered.

Conversion rate is defined as how many visitors take a desired action on your website, such as making a purchase or submitting a form.

Here’s the formula to calculate it.

Referral traffic is basically any traffic that comes to your website from another source. This could be from a link on another website, an email, or even from social media.

Currently, Google Analytics 4 doesn’t have page speed insights built-in unlike Universal Analytics, but page speed is still an important metric for site performance.

Google Analytics 4 is a tool to help you see how people use your website. You can add notes to your data to help you remember important events, like when you made changes to your website or ran a special sale. These notes are called annotations.

At first glance, Multi-Channel Funnels are nowhere to be seen, but they are in GA4 under the name ‘Advertising’. To find the section in the app, go to the left menu and click on ‘Advertising’.

‘Landing Pages’ have moved in Google Analytics 4. To find them, click on ‘Reports’ in the left menu. When you’re in ‘Reports’, click on ‘Engagement’ drop menu, then ‘Landing Pages’.