Blog - Page 2 of 4 - Martin Kura

Google has turned off a tool called Universal Analytics, and this means that if you haven’t switched to a new tool called Google Analytics 4 (GA4), all the data you have collected using Universal Analytics will be gone and can’t be recovered.

Conversion rate is defined as how many visitors take a desired action on your website, such as making a purchase or submitting a form.

Here’s the formula to calculate it.

Referral traffic is basically any traffic that comes to your website from another source. This could be from a link on another website, an email, or even from social media.

At present, Google Analytics 4, despite its multitude of features, doesn’t include built-in page speed insights. This is a contrast to its predecessor, Universal Analytics. Yet, page speed continues to be a crucial metric for site performance.

Google Analytics 4 is a tool to help you see how people use your website. You can add notes to your data to help you remember important events, like when you made changes to your website or ran a special sale. These notes are called annotations.

At first glance, Multi-Channel Funnels are nowhere to be seen, but they are in GA4 under the name ‘Advertising’. To find the section in the app, go to the left menu and click on ‘Advertising’.

‘Landing Pages’ have moved in Google Analytics 4. To find them, click on ‘Reports’ in the left menu. When you’re in ‘Reports’, click on ‘Engagement’ drop menu, then ‘Landing Pages’.

The switch from Universal Analytics to GA4 has moved ‘Traffic Acquisition,’ but it’s not hard to find. Simply go to the left menu bar and click on ‘Reports.’ In ‘Reports’, click on the ‘Acquisition’ drop-down menu, then click on ‘Traffic Acquisition’.

Navigating the Content section in GA4 is easy. From the home screen, click ‘Reports’ in the left menu. In ‘Reports,’ click ‘Engagement’ for the drop-down menu, then click ‘Pages and Screens’.