Blog - Page 2 of 3 - Martin Kůra

A multi-cultural nerd, digital marketer and SEO/content enthusiast. Likes good beer, dry wine, loves to cook and sing.

If you’ve had experience with Universal Analytics, you may be familiar with Exit Pages, which are pages a user exits your site.

In this post, I will show you where to find exit pages in Google Analytics 4 (GA4).

Note: With the Exit metric unavailable in default reports, customization is not an option to view it. The only solution for viewing an Exit page report in GA4 is through Custom Explorations.