Blog - Page 2 of 5 - Martin Kůra

A multi-cultural nerd, digital marketer and SEO/content enthusiast. Likes good beer, dry wine, loves to cook and sing.

If you’re familiar with Google Analytics and have recently made the switch to Google Analytics 4 (GA4), you may have noticed that the location of campaigns has changed. In Universal Analytics, you could easily find campaigns under the “Acquisition” tab, but in GA4, it’s not as straightforward. Here’s a step-by-step guide on how to find campaigns in GA4.


If you’re using Google Analytics 4 (GA4) to track user interactions on your website, you may be wondering if you can create goals for destination pages, for example for thank you pages, just like you could in previous versions of Google Analytics. Good news! While GA4 uses a different approach to goal tracking, you can still achieve similar results by setting up custom events. Here’s how you can do it:


Welcome to the world of Google Analytics 4 (GA4), where everything you once knew and loved about Universal Analytics (UA) is but a distant memory. The new data model, updated tracking codes, and revamped user interface may have left you feeling like a lost puppy, wondering where your old familiar features and reports have gone. Fear not, dear friend, for you are not alone! Many have tread this path before you and have come out on the other side with a newfound appreciation for the simplicity of UA.