The switch from Universal Analytics to GA4 has moved ‘Traffic Acquisition,’ but it’s not hard to find. Simply go to the left menu bar and click on ‘Reports.’ In ‘Reports’, click on the ‘Acquisition’ drop-down menu, then click on ‘Traffic Acquisition’.
Navigating the Content section in GA4 is easy. From the home screen, click ‘Reports’ in the left menu. In ‘Reports,’ click ‘Engagement’ for the drop-down menu, then click ‘Pages and Screens’.
If you’ve had experience with Universal Analytics, you may be familiar with Exit Pages, which are pages a user exits your site.
In this post, I will show you where to find exit pages in Google Analytics 4 (GA4).
Note: With the Exit metric unavailable in default reports, customization is not an option to view it. The only solution for viewing an Exit page report in GA4 is through Custom Explorations.
Making GA4 custom reports is easy. You’ll find them in the left bar under the tab ‘Customization’. It is the second selection under ‘Dashboard’.
In ‘Custom Reports’ you’ll find your saved reports GA4.
What is Bounce Rate in Google Analytics? It is the percentage of users that enter a site and leave without interacting with the site. You will find Bounce Rate on the GA4 home screen next to ‘Sessions,’ in the home report.