International SEO: 56 Point Checklist

Posted on April 23, 2015

International SEO is not just about choosing ccTLDs versus subfolders. It’s a complex process requiring some serious thinking and above all, planning. Read More

How To Choose Multilingual SEO Service Provider

Posted on March 7, 2015

Going global? Then you want to choose an international SEO provider, too. It’s not as easy as it seems, though. Many of them just see an opportunity for financial gain in you, because the more markets, the more money, obviously. How to distinguish real multilingual SEO experts from just – well, entrepreneurs?

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The Ultimate Hreflang Guide for Dummies

Posted on January 22, 2015

SEMrush recently published my article with a Hreflang guide – actually the most comprehensible and simplest Hreflang guide as I believe there is.
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Skoda.com Case: Can We Get Our Domain Name Back?

Posted on November 30, 2014

This is yet another example of why purchasing all your TLDs in advance is important. The domain skoda.com is not owned by Skoda Auto company and therefore their global website struggles to gain a strong global presence.
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What Can Flying Teach You About Global SEO

Posted on November 26, 2014

During the time I’ve been interested in flying small airplanes, I’ve learned about many similarities between flying and global SEO. So I thought I should let you know about them, too.
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