If you’re using Google Analytics 4 (GA4) to track user interactions on your website, you may be wondering if you can create goals for destination pages, for example for thank you pages, just like you could in previous versions of Google Analytics. Good news! While GA4 uses a different approach to goal tracking, you can still achieve similar results by setting up custom events. Here’s how you can do it:
- Log into your GA4 account.
- Navigate to the “Admin” section in the bottom left corner of the screen.
- In the “Admin” section, click on “Events” under the “Data Streams” column.
- Click on the “+ New Event” button to create a new custom event.
- Under “Event name”, enter a descriptive name for your event, such as “Destination URL.”
- Under “Event parameters”, select “page_location” from the dropdown menu.
- Choose “equals” as the operator.
- Enter the URL you want to attribute to the event in the value field.
- Click on the “Save” button to create your custom event.
Once your destination URL event is set up, you can use it as a conversion goal in GA4 to track and measure the success of this event. You can analyze the data from your goals to gain insights into user behavior and optimize your website’s performance.
Martin Kura
A multi-cultural nerd, digital marketer and SEO/content enthusiast. Likes good beer, dry wine, loves to cook and sing (sometimes all at once).
