International SEO: 56 Point Checklist

International SEO Checklist: 56 Point Checklist for Companies Who Want to Expand Internationally and Make No Mistakes

International SEO is not just about choosing ccTLDs versus subfolders. It’s a complex process requiring some serious thinking and above all, planning.

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How To Choose Multilingual SEO Service Provider

multilingual seo services

Going global? Then you want to choose an international SEO provider, too. It’s not as easy as it seems, though. Many of them just see an opportunity for financial gain in you, because the more markets, the more money, obviously. How to distinguish real multilingual SEO experts from just – well, entrepreneurs?

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The Ultimate Hreflang Guide for Dummies

hreflang guide for dummies

SEMrush recently published my article with a Hreflang guide – actually the most comprehensible and simplest Hreflang guide as I believe there is.

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Skoda.com Case: Can We Get Our Domain Name Back?

skoda domain

This is yet another example of why purchasing all your TLDs in advance is important. The domain skoda.com is not owned by Skoda Auto company and therefore their global website struggles to gain a strong global presence.

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What Can Flying Teach You About Global SEO

Global SEO vs. Flying

During the time I’ve been interested in flying small airplanes, I’ve learned about many similarities between flying and global SEO. So I thought I should let you know about them, too.

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Facebook Places: How Will They Affect Local SEO?

Facebook Places

On November 12, Facebook quietly launched Facebook Places, a long awaited local directory. This directory has been built on Local Business Facebook Pages and is ultimately based on reviews. That actually shows that local reviews are far more important for local SEO than we might have thought.

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Fatal Mistakes in Delegating Multilingual Content

Fatal mistakes in delegating #multilingual #content

If you want your multilingual content to drive sales, delegating multilingual content is a key skill.

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New Digital Marketing Strategy for Czech Republic and Slovakia

The two countries together have reached 9.8 million Internet users. The land of Czechs and Slovaks hold a strategic geographical position in Europe. We are also talking about the highest concentration of tech talents per capita (which may relate to the highest beer consumption per capita in the Czech Republic). Moreover, the number of online […]

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Marketing Festival 2014: Avinash Kaushik & Pete Meyers Leveraged Local To The Max

I’m not going to write about the great insights their presentations have given to me in terms of digital marketing knowledge. I would like to pinpoint one thing that really impressed me on how their presentations were made.

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Local SEO Strategies: 7 Things You’ve Probably Missed

google pigeon1

Local citations, NAP, local Google+ page, reviews, … That’s all good for local SEO. Did you know there are another easy local search arrangements that others aren’t probably using and that can make a huge difference in local search? Here you are.

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