Whether you’re a digital marketer, a website owner, or a data analyst, Google Analytics provides invaluable insights into your website’s performance and visitor behavior. As Google transitions from Universal Analytics to Google Analytics 4 (GA4), it’s particularly crucial to download and back up your data.
Google Analytics 4 Posts - Martin Kura
If you’re familiar with Google Analytics and have recently made the switch to Google Analytics 4 (GA4), you may have noticed that the location of campaigns has changed. In Universal Analytics, you could easily find campaigns under the “Acquisition” tab, but in GA4, it’s not as straightforward. Here’s a step-by-step guide on how to find campaigns in GA4.
If you’re using Google Analytics 4 (GA4) and looking for the Navigation summary feature, you’re in luck! GA4 offers a powerful tool called “Path exploration” that provides a comprehensive overview of user navigation on your website. Here’s a step-by-step guide on how to access it:
If you’re using Google Analytics 4 (GA4) to track user interactions on your website, you may be wondering if you can create goals for destination pages, for example for thank you pages, just like you could in previous versions of Google Analytics. Good news! While GA4 uses a different approach to goal tracking, you can still achieve similar results by setting up custom events. Here’s how you can do it:
Saved reports are only accessible to the ones who create them. Therefore, you’ll need to publish them if you want others to have access to the reports that you have created.
With the launch of Google Analytics 4, goals are no longer tracked in the same way as they were in Universal Analytics.
Google Analytics (otherwise referred to as GA) has made a major change with its newest version, moving away from the older models and into what is now known as Google Analytics 4. This means that all new properties created will be in this newer platform instead of going back to Universal Analytics.
Google has turned off a tool called Universal Analytics, and this means that if you haven’t switched to a new tool called Google Analytics 4 (GA4), all the data you have collected using Universal Analytics will be gone and can’t be recovered.
Conversion rate is defined as how many visitors take a desired action on your website, such as making a purchase or submitting a form.
Here’s the formula to calculate it.
Referral traffic is basically any traffic that comes to your website from another source. This could be from a link on another website, an email, or even from social media.
