Google Analytics 4 Posts - Martin Kůra


If you’re familiar with Google Analytics and have recently made the switch to Google Analytics 4 (GA4), you may have noticed that the location of campaigns has changed. In Universal Analytics, you could easily find campaigns under the “Acquisition” tab, but in GA4, it’s not as straightforward. Here’s a step-by-step guide on how to find campaigns in GA4.


If you’re using Google Analytics 4 (GA4) to track user interactions on your website, you may be wondering if you can create goals for destination pages, for example for thank you pages, just like you could in previous versions of Google Analytics. Good news! While GA4 uses a different approach to goal tracking, you can still achieve similar results by setting up custom events. Here’s how you can do it: