Martin's Report help Posts - Martin Kůra

You’ve just clicked into your Google Analytics 4 (GA4) dashboard, ready to scrutinize all the juicy details about your visitors. But, wait a minute! The dashboard is a barren wasteland. Zero visitors, zero data, just a blinking cursor and your palpable confusion. What’s going on? Let’s unravel this mystery.

When you’re looking at your Google Analytics 4 dashboard, you might come across “Unassigned” and “(not set)” entries. These are essentially gaps in your data, where Google Analytics couldn’t capture complete information.