International SEO is the process of setting up your website so that search engines can easily identify which countries you want to reach and what languages you use for business.
Uncategorized Posts - Martin Kura
Welcome to the world of Google Analytics 4 (GA4), where everything you once knew and loved about Universal Analytics (UA) is but a distant memory. The new data model, updated tracking codes, and revamped user interface may have left you feeling like a lost puppy, wondering where your old familiar features and reports have gone. Fear not, dear friend, for you are not alone! Many have tread this path before you and have come out on the other side with a newfound appreciation for the simplicity of UA.
During the time I’ve been interested in flying small airplanes, I’ve learned about many similarities between flying and digital marketing. So I thought I should let you know about them, too.
The two countries together have reached 9.8 million Internet users. The land of Czechs and Slovaks hold a strategic geographical position in Europe. We are also talking about the highest concentration of tech talents per capita (which may relate to the highest beer consumption per capita in the Czech Republic). Moreover, the number of online shoppers has grown substantially. Definitely something to think about.
International SEO is not just about choosing ccTLDs versus subfolders. It’s a complex process requiring some serious thinking and above all, planning.
I have decided to have a look into the existing Hreflang tools and find their pros and cons. Here is an overview of all the Hreflang generators or analyzers which I consider the best.
Is a .COM domain really the best choice for international targeting? Can a local TLD rank as well abroad as at home? Can a domain rank well internationally even when we don’t use ccTLDs?
How does Baidu deal with international websites? Well, in reality, Baidu favors local websites in Mandarin Chinese and doesn’t bother with multilingual or multinational websites much. However, there are ways to tell Baidu where the intended audience for each version of your website is.
In order to tell Google and other search engines which language/country version is intended for which audience, you can use a Hreflang sitemap.
There has been a lot of confusion about whether and how to set a geographic target in Google Search Console. The important things are that:
