Confused about hiring a junior or senior marketer? Martin, in his podcast “Whiskey on the Rocks,” offers insights into this dilemma.
Here are the key takeaways:
- Understand the Role: Define the profile you need. Avoid creating a ‘marketing superhero’ role that’s unattractive to senior marketers and overwhelming for juniors.
- Avoid Common Misconceptions: Don’t chase the ‘best of the best.’ Focus on finding a team fit who can grow with your company.
- Consider Your Needs: Assess if you have a clear marketing plan and senior marketing leaders. This determines if you need a junior or senior marketer.
- Finding the Right Fit: For no structure and experience, hire a senior marketer. For some structure, look for self-managed professionals. With a well-defined strategy and team, consider interns and graduates.
Where you can listen?