Fill in The Gap: Tailored Guide to Hiring Your Next Marketer

12/12/2023by Martin Kura0
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Confused about hiring a junior or senior marketer? Martin, in his podcast “Whiskey on the Rocks,” offers insights into this dilemma.


Here are the key takeaways:

  • Understand the Role: Define the profile you need. Avoid creating a ‘marketing superhero’ role that’s unattractive to senior marketers and overwhelming for juniors.
  • Avoid Common Misconceptions: Don’t chase the ‘best of the best.’ Focus on finding a team fit who can grow with your company.
  • Consider Your Needs: Assess if you have a clear marketing plan and senior marketing leaders. This determines if you need a junior or senior marketer.
  • Finding the Right Fit: For no structure and experience, hire a senior marketer. For some structure, look for self-managed professionals. With a well-defined strategy and team, consider interns and graduates.

Where you can listen?

YouTube

Spotify

Martin Kura

A multi-cultural nerd, digital marketer and SEO/content enthusiast. Likes good beer, dry wine, loves to cook and sing (sometimes all at once).


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