GA4 Setup Made Easy: A Beginner’s Guide

03/05/2024by Martin Kura0

Google Analytics 4 (GA4) is the latest analytics service from Google that helps you analyze traffic to your website and understand your audience better. Setting up GA4 can seem daunting at first, but with this guide, you’ll be able to do it in just a few clicks.

Step 1: Create a Google Analytics Account

  1. If you don’t already have a Google Analytics account, go to the Google Analytics website.
  2. Click on “Start for free” and sign in with your Google account.
  3. Follow the prompts to set up your account. You’ll need to provide some basic information about your website.

Step 2: Set Up a GA4 Property

  1. Once logged in, you’ll be prompted to create a property. Choose “GA4” as the property type.
  2. Enter the name of your website and select the appropriate time zone and currency.
  3. Click “Next” and fill out the details about your business. Then, click “Create”.

Step 3: Add Your Website

  1. After creating your property, you’ll be taken to the “Data Streams” section. Click on “Web” since you’re setting this up for a website.
  2. Enter your website URL and a stream name (this can simply be your website name).
  3. Click “Create stream”.

Step 4: Copy Your GA4 Tracking Code

After creating your data stream, you’ll get a unique “Measurement ID.” Below, you’ll find a simplified code snippet that you’ll need to insert into your website. Here’s the code:

<!– Google Analytics –>
<script async src=””></script>
window.dataLayer = window.dataLayer || [];
function gtag(){dataLayer.push(arguments);}
gtag(‘js’, new Date());
gtag(‘config’, ‘YOUR_MEASUREMENT_ID’);

Step 5: Add the Code to Your Website

Now, you need to add this code to your website. The placement depends on how your website is built.

  1. For a basic HTML website: Paste the code into the <head> section of every webpage you want to track, just after the opening <head> tag.
  2. For WordPress: In your WordPress dashboard, go to “Plugins” > “Add New.” Search for a Google Analytics plugin that supports GA4 (e.g., “GA Google Analytics” by Jeff Starr, or “Site Kit” by Google). Install and activate the plugin of your choice. Follow the plugin’s setup instructions and enter your “Measurement ID” when prompted.
  3. Other platforms (e.g., Wix, Shopify): Most website builders and CMS platforms have a dedicated area for adding custom code like this. Look for settings labeled “Analytics”, “Tracking”, or “Custom JavaScript” and paste the code there.

Step 6: Verify Installation

  1. To make sure GA4 is tracking properly, visit your website, and then check the “Realtime” report in your GA4 property. You should see at least one active user – you!
  2. If you see activity, congratulations! You’ve successfully set up GA4 on your website.

Setting up GA4 doesn’t have to be complicated. With these simple steps, you can start tracking your website’s traffic and gain valuable insights into your audience’s behavior. Happy analyzing!

Still too complicated? Or you prefer dedicating your time to more important businessy stuff? No worries, I’ve got your back. Get in touch and I’ll do the initial set up for you.



Martin Kura

A multi-cultural nerd, digital marketer and SEO/content enthusiast. Likes good beer, dry wine, loves to cook and sing (sometimes all at once).

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