How can small business and family run firms take advantage of Martin’s Report?

Running a small business is typically the case when owners need to wear multiple hats at the same time. With Martin’s Report, you can stay on top of major changes going on around your website, so that you don’t need to check individual channels manually.

Here’re the most common scenarios when you can make the best use of Martin’s Report:

#1 Monitoring paid campaign performance

With Martin’s Report, small businesses and family-run firms can easily monitor the performance of their paid campaigns. By comparing data from the last 30 days with the previous 30 days and analyzing data from various channels, Martin’s Report can provide insights on growing traffic or major drops, helping businesses optimize their paid campaigns and make data-driven decisions.

Ideal configuration: Last 30 days versus Previous 30 days, Channels

#2 Monitoring spikes in social media presence

Martin’s Report can help businesses stay on top of their social media presence by monitoring spikes in engagement. By comparing data from the last 30 days with the previous 30 days, as well as data from the last week with the previous week, and analyzing data from different channels, businesses can be notified of major ups and downs in their social media performance, allowing them to quickly respond to trends and adjust their social media strategy accordingly.

Ideal configuration:  Last 30 days versus Previous 30 days, Last week versus Previous week, Channels

#3 Monitoring organic traffic trends

Martin’s Report can provide insights into organic traffic trends, helping businesses identify major ups and downs in their organic traffic performance. By comparing data from the last 30 days with the previous 30 days and analyzing data from various channels, businesses can be notified of changes in their organic traffic, enabling them to take necessary actions to optimize their website for search engines.

Ideal configuration: Last 30 days versus Previous 30 days, Channels

#4 Staying on top of seasonal spikes

Small businesses and family-run firms can stay on top of seasonal traffic spikes. By comparing data from the last 30 days with the previous 30 days and analyzing data related to sessions or traffic, Martin’s Report can provide insights on major ups and downs in traffic during seasonal periods, helping businesses plan and adjust their marketing strategies accordingly.

Ideal configuration: Last 30 days versus Previous 30 days, Sessions (Traffic)

#5 Monitoring growing revenue

Martin’s Report can help businesses track their revenue growth by comparing data from the last 30 days with the previous 30 days, as well as data from the last week with the previous week. By analyzing data related to sessions or traffic, businesses can be notified of major ups and downs in revenue, allowing them to identify revenue growth opportunities or areas that may need improvement.

Ideal configuration: Last 30 days versus Previous 30 days, Last week versus Previous week, Sessions (Traffic)

#6 Staying on top of Google manual actions

Martin’s Report can alert businesses of major drops in organic traffic due to Google manual actions. By comparing data from the last 30 days with the previous 30 days and analyzing data from various channels, businesses can be notified of any significant changes in their organic traffic, helping them quickly address and resolve any issues related to Google manual actions.

Ideal configuration: Last 30 days versus Previous 30 days, Channels

#7 Monitoring mobile version performance

Martin’s Report can help businesses monitor the performance of their mobile version by comparing data from the last 30 days with the previous 30 days and analyzing data related to devices. By staying on top of differences in sessions or users from mobile devices, businesses can identify any discrepancies or issues with their mobile version and take necessary actions to optimize their mobile performance.

Ideal configuration: Last 30 days versus Previous 30 days, Devices

#8 Early insights into long-term marketing campaigns

With Martin’s Report, businesses can gain early insights into the performance of their long-term marketing campaigns. By comparing data from the last 30 days with the previous 30 days and analyzing data from various channels, businesses can keep track of growing engagement, identify trends, and make data-driven decisions to optimize their long-term marketing strategies.

Ideal configuration: Last 30 days versus Previous 30 days, Channels

#9 Watching the development of brand awareness

Martin’s Report can help businesses monitor the development of their brand awareness by comparing data from the last 30 days with the previous 30 days, and analyzing data related to channels or summary. By focusing on differences in direct traffic compared to the previous period, businesses can track the effectiveness of their brand awareness campaigns and adjust their strategies accordingly.

Ideal configuration: Last 30 days versus Previous 30 days, Channels / Summary

#10 Never miss organic keyword opportunities

With Martin’s Report, businesses can stay updated on organic keyword opportunities by comparing data from the last 30 days with the previous 30 days and analyzing data from various channels. By identifying when organic traffic is growing and using Google Search Console simultaneously, businesses can optimize their website for relevant keywords and improve their organic search rankings.

Ideal configuration: Last 30 days versus Previous 30 days, Channels

In summary, Martin’s Report can provide valuable insights to small businesses and family-run firms by monitoring various aspects of their website performance, such as paid campaign performance, social media presence, organic traffic trends, seasonal traffic spikes, revenue growth, Google manual actions, mobile version performance, long-term marketing campaigns, brand awareness development, and organic keyword opportunities. By analyzing data from different channels and time periods, Martin’s Report can help businesses make data-driven decisions, optimize their marketing strategies, and stay ahead of changes in their website.

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