How to add notes in Google Analytics 4

02/01/2023by Martin Kura0
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Google Analytics 4 is a tool to help you see how people use your website. You can add notes to your data to help you remember important events, like when you made changes to your website or ran a special sale. These notes are called annotations.

Steps to add annotations in GA4

Here’s how to add annotations in Google Analytics 4:

  1. Log in to your GA4 account.
  2. Go to the page you want to add the note to.
  3. Click on the three dots (…) in the top right corner.
  4. Choose “Add annotation” from the list.
  5. Write a title for the note and a short description (optional).
  6. Pick the start and end dates for the note, or choose “Forever” to keep the note there always.
  7. Click “Save”.

Can you add notes to all pages in GA4?

Not all pages in GA4 allow you to add notes. Check the instructions for your GA4 account to see if you can. If you can’t add notes and you have permission, try logging out and logging back in.

What if you can’t add notes in GA4?

If you can’t add notes using the steps above, you can use a tool called Crystal Ball (formerly GA Annotations). This tool lets you add notes to your GA4 pages, even if the built-in notes feature doesn’t work. Get the Crystal Ball extension from the Chrome Web Store, log in to your GA4 account, and start adding notes to your data.

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Another way in Looker Studio (formerly Google Data Studio)

  1. Go to the Looker Studio
  2. Create a new report or open an existing one.
  3. Add a chart to your report.
  4. Click on the chart in the report to select it.
  5. In the Data panel at the right, click the + Add a field button at the bottom.
  6. In the Formula field that appears, enter your annotation as a string (in quotes), and give the field a name such as “Annotation”.
  7. Click Save to add the field to the chart.
  8. Adjust the chart as needed to display the annotation.

Why annotate your GA4 data?

Adding notes to your data helps you understand what’s happening on your website. You can see how changes you made or special events affected your website traffic. Try adding notes to your GA4 data today!

Martin Kura

A multi-cultural nerd, digital marketer and SEO/content enthusiast. Likes good beer, dry wine, loves to cook and sing (sometimes all at once).


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