Improving User Experience on a Web Page: A Practical 5-Step Approach

Step 1: Track Interactions with Your Page

First, you want to see how people are using your web page. A cool way to do this is by using tools like Hotjar or Smartlook. These tools show you where people are clicking and how they move around your page. This can help you see if something on your web page is confusing or if there’s a part that people really like.

Step 2: Optimize Loading Speed

Nobody likes a slow website. Use tools like Google’s PageSpeed Insights or GTmetrix to check how fast your specific page loads. These tools will also give you tips on how to make it load faster.

Step 3: Make Navigation Intuitive

Navigating your website should be as easy as possible. Make sure your existing links and buttons are clear and straightforward. You can add extra help like link boxes or mild pop-ups to guide people towards important pages or actions. These elements are like friendly suggestions that gently guide your visitors through your page. But remember, they should be helpful and blend seamlessly into the rest of the web page, so they don’t disrupt the overall user experience.

Hint: Just like at the end of this article you’ll find a link box with a colored background, you can choose a similar approach to blog posts.

Step 4: Respond to New and Trending Keywords

Use Google Search Console to see what keywords people are using to find your page. When you see a new keyword getting popular, update your page with new content about that topic. This way, you can give people what they’re looking for and attract more visitors to your page.

Step 5: Regularly Check Your Progress

After making changes to your page, you want to see if they’re making a difference. A good way to do this is by regularly using Martin’s Report. This tool helps you keep track of how your website is doing and where you can make improvements.