Marketing Festival 2014: Avinash Kaushik & Pete Meyers Leveraged Local To The Max
Posted on November 3, 2014
I’m not going to write about the great insights their presentations have given to me in terms of digital marketing knowledge. I would like to pinpoint one thing that really impressed me on how their presentations were made. It could be just as simple as that:
Avinash gave Czech websites a hard time
At the beginning, Avinash referred to Seznam as ‘his favorite search engine.’ He was talking about local companies, local search engine results, pinpointing weaknesses and strengths, and hitting hard on mobile-unfriendly websites in Czech.
Again, all the scenarios were performed in Czech and Czech only. He ultimately gained massive attention by local marketers. And what’s the best part? Everything was grammatically correct. <!–some Czech companies aren’t even able to make an errorless presentation in English–>
— Avinash Kaushik (@avinash) November 1, 2014
Thumbs up, Avinash!
Peter Meyers and his Czech heritage
Believe it or not, Peter a.k.a. Dr. Pete’s ancestors were Czechoslovakian. A decent applause sounded thru Janacek Theater when he revealed that. He was even not feared to provide supporting documents such as birth certificates and family photos.
Honestly, do you know of any better way than this to get the locals on the same page? Moreover, when you learn a couple of local words and how to pronounce them properly. Dr. Pete nailed his speech even more when he added a comparative data analysis that included US, Czech and Polish searches. Well done, Pete!
You know you have a cool job when you can shout "You know nothing, Jon Snow!" in Czech on stage and be rewarded for your behavior.
— Dr. Pete Meyers (@dr_pete) November 2, 2014
Liked Avinash’s and Pete’s presentations with a local twist? Share the article with your friends!
Martin KůraMartin a.k.a. @HermanTinkura helps international and local companies enter new markets by creating a vast multi-cultural SEO strategy. Martin writes for SEMrush and likes to explore different cultures of the world, which is his favorite part of his work.
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