I have decided to have a look into the existing Hreflang tools and find their pros and cons. Here is an overview of all the Hreflang generators or analyzers which I consider the best.
I have put together a list of codes (values) which you can use for creating Hreflang header attributes for your multi-lingual or multi-regional website.
In order to tell Google and other search engines which language/country version is intended for which audience, you can use a Hreflang sitemap.
How does Baidu deal with international websites? Well, in reality, Baidu favors local websites in Mandarin Chinese and doesn’t bother with multilingual or multinational websites much. However, there are ways to tell Baidu where the intended audience for each version of your website is.
International SEO is not just about choosing ccTLDs versus subfolders. It’s a complex process requiring some serious thinking and above all, planning.
SEMrush recently published my article with a Hreflang guide – actually the most comprehensible and simplest Hreflang guide as I believe there is.