Last month, I was invited to speak at ‘the only SEO conference‘ in the Czech Republic called SEO restart 2015. Not only was the topic I chose challenging, but I had to squeeze all the information onto 20 slides and in 5 minutes, to match the ‘ignite talk’ format.
On November 12, Facebook quietly launched Facebook Places, a long awaited local directory. This directory has been built on Local Business Facebook Pages and is ultimately based on reviews. That actually shows that local reviews are far more important for local SEO than we might have thought.
Local citations, NAP, local Google+ page, reviews, … That’s all good for local SEO. Did you know there are another easy local search arrangements that others aren’t probably using and that can make a huge difference in local search? Here you are.
The Google Pigeon update has reinforced that global brands must rethink their global SEO strategies to be competitive among local businesses in the countries they are targeting.
With the announcement of Google Pigeon Update, I’ve been witnessing many misunderstandings of what local search factors really are. First off, local search factors isn’t something that popped up last week out of the blue. The importance of local presence has been there not only in the US, but also worldwide.