International SEO is not just about choosing ccTLDs versus subfolders. It’s a complex process requiring some serious thinking and above all, planning.
Going global? Then you want to choose an international SEO provider, too. It’s not as easy as it seems, though. Many of them just see an opportunity for financial gain in you, because the more markets, the more money, obviously. How to distinguish real multilingual SEO experts from just – well, entrepreneurs?