International SEO is the process of setting up your website so that search engines can easily identify which countries you want to reach and what languages you use for business.

You’ve just clicked into your Google Analytics 4 (GA4) dashboard, ready to scrutinize all the juicy details about your visitors. But, wait a minute! The dashboard is a barren wasteland. Zero visitors, zero data, just a blinking cursor and your palpable confusion. What’s going on? Let’s unravel this mystery.

When you’re looking at your Google Analytics 4 dashboard, you might come across “Unassigned” and “(not set)” entries. These are essentially gaps in your data, where Google Analytics couldn’t capture complete information.