International SEO is the process of setting up your website so that search engines can easily identify which countries you want to reach and what languages you use for business.

With the launch of Google Analytics 4, goals are no longer tracked in the same way as they were in Universal Analytics.

Google Analytics (otherwise referred to as GA) has made a major change with its newest version, moving away from the older models and into what is now known as Google Analytics 4. This means that all new properties created will be in this newer platform instead of going back to Universal Analytics.