International SEO is the process of setting up your website so that search engines can easily identify which countries you want to reach and what languages you use for business.

Welcome to the world of Google Analytics 4 (GA4), where everything you once knew and loved about Universal Analytics (UA) is but a distant memory. The new data model, updated tracking codes, and revamped user interface may have left you feeling like a lost puppy, wondering where your old familiar features and reports have gone. […]

If you’ve had experience with Universal Analytics, you may be familiar with Exit Pages, which are pages a user exits your site. In this post, I will show you where to find exit pages in Google Analytics 4 (GA4). Note: With the Exit metric unavailable in default reports, customization is not an option to view […]