What happened to Ecommerce in GA4?

While it’s not readily apparent, ECommerce is in GA4 and it’s not hard to find. Ecommerce is located in the ‘Conversions’ drop-down menu.

Should you use Google Analytics Goals instead of Ecommerce?

While Goals and Ecommerce are similar, they both have different uses. Ecommerce helps you understand your digital business value, relationships between marketing campaigns, transactions, and more.

Goals help you measure conversions and completions toward goals you set up. It helps to track the progression of your site and objectives.