What happened to goals in Google Analytics 4?

02/02/2023by Martin Kura0

With the launch of Google Analytics 4, goals are no longer tracked in the same way as they were in Universal Analytics.
To remove some of the steps for users, the new Google Analytics doesn’t contain Goals. Instead, it just has Events, which are used to measure conversions, as well as page views.

Events are triggered when certain actions occur on your website, such as a button click or a form submission. You can then set up Google Analytics goals that are based on these events, and they’ll be tracked as conversions.

To do that, you’ll need to go to the Configure » Events tab, click the Create button, and set up your conversion events.

Conversion rate for e-commerce

For e-commerce sites, tracking Google Analytics conversion rate is an important part of measuring the success of your website.

With GA 4, you can now track events such as product purchases, add-to-cart actions, and more to measure conversions on your website.

With the help of Multi-Channel Funnels, tracking conversion rates will allow you to make better decisions about how to optimize your website and how to market effectively.

Martin Kura

A multi-cultural nerd, digital marketer and SEO/content enthusiast. Likes good beer, dry wine, loves to cook and sing (sometimes all at once).

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