Navigating the Content section in GA4 is easy. From the home screen, click ‘Reports’ in the left menu. In ‘Reports,’ click ‘Engagement’ for the drop-down menu, then click ‘Pages and Screens’.
Why should you use this
This Google Analytics content section (Pages and Screens) will allow you to break down information from your site easier.
In short, it’ll give more context to the GA4 content by allowing you to compare data between things such as product pages, landing pages, content pages, exit pages, and more.
Focusing on the pages where users either bounced or exited on your site using GA4 will aid in identifying areas that require improvement.
Martin Kura
A multi-cultural nerd, digital marketer and SEO/content enthusiast. Likes good beer, dry wine, loves to cook and sing (sometimes all at once).