If you’ve had experience with Universal Analytics, you may be familiar with Exit Pages, which are pages a user exits your site.
With the Exit metric unavailable in default reports, customization is not an option to view it. The only solution for viewing an Exit page report in GA4 is through Custom Explorations.
Create a custom report to view Exit pages in GA4 by following these steps:
- Navigate to Reports > Explore in the left navigation menu.
- Select the date range for your report.
- In the Metrics section, add “Pageviews” and click on the “add metric” button to add it to your report as you can’t view Exit pages without first adding Pageviews.
- Now, search for “Exits” in the Metrics section and click on it to add it to your report.
- You can now view which web pages and screens users are leaving by observing their exit behavior according to the Pages & Screens report.
- Filter by “Exits” to view the Exit page report.
- Finally, you can add additional filters if needed and export your data as a CSV file for further analysis!
Difference between bounce rate and exit rate in Google Analytics 4?
It’s crucial to understand the distinction between bounce rate and exit rate – two completely unrelated metrics that can’t be confused.
The big difference is that Exit Rate is the percentage of exits on a specific page (i.e. how likely were users to leave the website from the page) while Bounce Rate is the percentage of users who bounced, thus left without performing any further action.
Both metrics can give you an insight into which are the lowest performing pages on your site.
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