Where has Universal Analytics gone?

02/02/2023by Martin Kura0

Google has turned off a tool called Universal Analytics, and this means that if you haven’t switched to a new tool called Google Analytics 4 (GA4), all the data you have collected using Universal Analytics will be gone and can’t be recovered.

What to do now?

If you haven’t switched to GA4 yet, it’s important to do it as soon as possible to make sure you don’t lose too much of your data in the process. Switching to GA4 involves creating a new property in your Google Analytics account and then moving your data from Universal Analytics to GA4. This process can take some time, so it’s best to start right away.

How to start?

It’s good to know that switching to GA4 may need some extra help, like from a professional or someone who has experience with GA4, to make sure everything is done correctly.

I want to configure Google Analytics 4 myself

  1. Log into your Google Analytics account and click on the “Admin” button in the bottom left corner.
  2. In the middle column, under the “Property” section, click on the “Create Property” button.
  3. Select “Web” or “App” depending on the type of property you want to create.
  4. Fill out the required information, including the name and URL of your website or app.
  5. Click on the “Create Stream” button to set up a data stream for your property.
  6. Provide a name for your data stream and select the type of stream you want to create.
  7. Click on the “Continue” button and select the “Measurement ID”
  8. Follow the instructions provided to install the tracking code on your website or app.
  9. In the data stream settings, configure your data settings such as views, filters, and custom dimensions.
  10. Verify the tracking code is working properly by checking the real-time report in Google Analytics.
  11. Begin analyzing your data by exploring the various reports in Google Analytics 4.
  12. Create custom reports and dashboards tailored to your specific needs.
  13. Use the data to make data-driven decisions about your website or app.
  14. Repeat the process regularly to track progress over time and make adjustments as needed.

To sum up

In short, if you haven’t switched to GA4 before Google stopped using Universal Analytics, all your historical data will be lost. It’s important to switch to GA4 as soon as possible to keep your data safe. You may need some help to do this correctly.

Martin Kura

A multi-cultural nerd, digital marketer and SEO/content enthusiast. Likes good beer, dry wine, loves to cook and sing (sometimes all at once).

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