If you’re using Google Analytics 4 (GA4) and looking for the Navigation summary feature, you’re in luck! GA4 offers a powerful tool called “Path exploration” that provides a comprehensive overview of user navigation on your website. Here’s a step-by-step guide on how to access it:
- Log into your Google Analytics 4 account.
- Navigate to the “Explore” tab, which is located in the left-hand sidebar.
- Choose “Path exploration” from the available options.
- In “Step +1,” select “Page title and screen name” from the dropdown menu. This allows you to specify the pages or screens you want to explore.
- Click on the specific page or screen that you want to analyze, and GA4 will generate a detailed navigation summary, showing the most common paths users take to and from that page.
With the Path exploration feature in GA4, you can gain valuable insights into how users are navigating through your website, which can help you optimize your content and improve user experience. By understanding the most common paths users take, you can identify any bottlenecks or areas that may need improvement, and make data-driven decisions to optimize your website’s performance.
Martin Kura
A multi-cultural nerd, digital marketer and SEO/content enthusiast. Likes good beer, dry wine, loves to cook and sing (sometimes all at once).