The switch from Universal Analytics to GA4 has moved ‘Traffic Acquisition,’ but it’s not hard to find. Simply go to the left menu bar and click on ‘Reports.’ In ‘Reports’, click on the ‘Acquisition’ drop-down menu, then click on ‘Traffic Acquisition’.
Why should you use GA4 Traffic Acquisition?
The Traffic Acquisition dashboard in Google Analytics will give you an understanding of what led new or returning customers to your site.
It will help you optimize underperforming outreach tools such as email campaigns, Google ads, Facebook ads, newsletters, and more.
You can break down this information more by using these metrics:
- Engaged users
- Average engagement time per session
- Events per session